Legal
Terms of Service
Last updated 29 August 2026
Draft pending legal review. This document has been prepared for review by a qualified solicitor and has not yet been verified. It should not be relied upon as legal advice or published as final.
1. Who we are and what this covers
Kova is provided by KOVA FITNESS LTD, registered in England and Wales under company number 17402598, registered office 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom ("we", "us", "Kova").
These terms govern your use of the Kova iPhone and Apple Watch applications and any related services. By creating an account or using the app, you agree to them. If you do not agree, do not use Kova.
2. Health and safety — please read this
Kova is not a medical device and does not provide medical advice. The training plans, nutrition targets, recovery scores and coaching guidance in the app are general fitness information, not diagnosis or treatment, and are not a substitute for advice from a qualified doctor, physiotherapist or registered dietitian.
Consult a doctor before starting any new training or nutrition programme, particularly if you have a heart condition, high blood pressure, diabetes, a musculoskeletal injury, an eating disorder or history of one, are pregnant or postpartum, are taking medication that affects heart rate or fluid balance, or are over 40 and have been inactive.
Stop exercising and seek medical attention if you experience chest pain, severe shortness of breath, dizziness, fainting or sudden joint pain. You exercise at your own risk, and you are responsible for judging whether any prescribed session is appropriate for you on the day.
Kova's health screening at signup is a basic safety prompt, not a medical assessment. Answering it does not mean you have been cleared to exercise.
3. Eligibility
You must be at least 16 years old to use Kova and have the legal capacity to enter into these terms. Kova is intended for personal, non-commercial use.
4. Your account
You are responsible for keeping your account credentials secure and for activity under your account. The information you give us — particularly your body metrics, injuries and health screening answers — directly shapes what the app recommends, so it needs to be accurate. Tell us promptly if you believe your account has been compromised.
5. Subscriptions and billing
How billing works
Kova offers auto-renewing subscriptions purchased through the Apple App Store. Apple is the merchant of record — payment is taken by Apple, charged to your Apple Account, and governed by Apple's terms as well as ours.
Free trial
Where a free trial is offered, it converts into a paid subscription automatically when it ends unless you cancel at least 24 hours before the trial period expires. If you have previously used a trial for the same subscription, you may not be eligible for another.
Renewal
Your subscription renews automatically at the end of each billing period unless auto-renewal is turned off at least 24 hours before the current period ends. Your Apple Account is charged for renewal within 24 hours before the new period begins, at the price then in effect.
Cancelling
You can turn off auto-renewal at any time in Settings → your name → Subscriptions on your device. Cancelling stops future charges; it does not end the current period, and you keep access until that period expires. Deleting the app does not cancel a subscription.
Refunds
Purchases are handled by Apple, so refund requests must go to Apple, not to us. Nothing here affects your statutory rights as a UK consumer, including under the Consumer Rights Act 2015.
Price changes
We may change subscription prices. Where we do, we will give you notice in advance and the change will not take effect until your next renewal. You may cancel before it applies.
6. The in-app coach
Kova's coach is generated by an artificial intelligence system. It can be wrong. It may misread your data, give guidance that does not suit your circumstances, or state things confidently that are inaccurate. Treat its suggestions as a starting point to apply your own judgement to, not as instructions to follow without thought — and never as medical or clinical advice.
Where the coach changes your training plan, that change is shown to you and can be undone in the app. You remain responsible for reviewing your plan.
7. Acceptable use
You agree not to: reverse engineer, decompile or attempt to extract the source code of the app; use the service to build a competing product; scrape or bulk-extract data; attempt to gain access to another user's account or data; interfere with the operation or security of the service; or use Kova for any unlawful purpose.
8. Your content and our intellectual property
You keep ownership of the data and content you put into Kova, including your logs and progress photos. You grant us a limited licence to store, process and display it back to you in order to operate the service, as described in our Privacy Policy.
The Kova app, its name, logo, design and underlying software remain our property. These terms do not transfer any of it to you.
9. Availability
We aim to keep Kova running but do not guarantee uninterrupted availability. We may change, suspend or withdraw features, and may need to take the service offline for maintenance. Where a change materially reduces what you have paid for, we will tell you and you may cancel.
Kova depends on third-party services including Apple Health and external food databases. We are not responsible for the accuracy of data those services provide — nutrition information in particular is supplied by a third-party database and may be incomplete or incorrect.
10. Ending these terms
You may stop using Kova and delete your account at any time from within the app. We may suspend or terminate your account if you materially breach these terms, or if we are required to by law. If we terminate without cause, we will refund any unused portion of a prepaid period.
11. Our liability
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited.
Subject to that, we are not liable for loss or damage that was not foreseeable, for loss arising from your failure to follow reasonable safety guidance or medical advice, or for business losses. Our total liability to you in any twelve-month period is limited to the amount you paid us for the service in that period.
You are a consumer, and these terms do not affect your statutory rights.
12. Changes to these terms
We may update these terms. Where changes are material we will notify you in the app before they take effect. Continuing to use Kova after that constitutes acceptance. If you do not accept them, you may cancel and stop using the app.
13. Governing law
These terms are governed by the law of England and Wales, and disputes are subject to the non-exclusive jurisdiction of the courts of England and Wales. If you live elsewhere in the UK, you may bring proceedings in your local courts.
14. Contact
KOVA FITNESS LTD
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
support@getkova.fit